I’m Kurt Mortensen, and this podcast is for people who want to communicate with more confidence, close more deals, and create better outcomes in sales, negotiation, and everyday conversations.
For more than two decades I have taught persuasion and influence to sales teams, executives, and entrepreneurs. The techniques you hear here come from real research, tested methods, and the patterns that actually move people to act. No fluff. No empty motivation. Just clear ideas you can use.
Each episode breaks down one principle or tactic so you can apply it right away. You will learn how to uncover real needs, handle objections, use stories effectively, manage time and energy, and avoid the common mistakes that quietly cost you results.
Whether you are in sales, run a business, lead a team, or simply want to be more effective when it matters, the goal is the same: help you influence ethically and get better outcomes with less friction.
What You Will Get
- Actionable persuasion techniques grounded in research and real-world results
- Clear explanations of why people say yes (and why they resist)
- Practical ways to improve your conversations, presentations, and negotiations
- Ideas you can test the same day you hear them
Start with the latest episode or browse the archive. If you want to go deeper, visit Advanced Influence or Influence University for training, books, and coaching.
Subscribe wherever you listen so you do not miss the next episode.